When you are building an ecommerce website, you have to be more careful with the usability and functionality of your website. A poorly designed ecommerce website not only drives customers away, but it also damages your brand reputation. Here are 12 frequent ecommerce web design mistakes that can ruin your online business.
1.Too Much Information- You may want to fill every page of your ecommerce website with lots and lots of information, but you should not do it. If the customers see that your web pages are too crowded and lack clarity, they will leave your site without checking the products. You should also avoid background music and pop-ups in your website.
2.Poor Product Description- When your customers will check a product, they will read the product description to know more about it. If your product description is uninspiring, they won’t be interested to buy that product. You should write every detail about the product and its benefits to answer the customer’s queries.
3.No Contact Information- Success of an online business depends on trust. Don’t forget that your potential customers can’t see you face to face and if there is no contact information in your website, then they have every reason to be skeptical. You should give your customer care number and email address to assure your customers and establish your credibility.
4.No Search Tool or Ineffective Search Tool- You have to embed a site search tool in your website to help your users locate the products faster. Make sure that your internal search engine allows the users narrow down their search results by product price and popularity.
5.Not Showing the Related Products- If you want to increase the sales figure, you must show the related products to your customers when they select a product. For instance, if your customer selects a smartphone, you must show him headphones, screen guard, case etc. and help him choose the additional products.
6.Lengthy Checkout Process- You must not allow your customer to think twice before he clicks on the “pay” button. If your checkout process is too long, your buyers will leave the shopping cart midway without purchasing a product. Keep the checkout form short and if it’s lengthy, then break it in 2-3 parts.
7.Not Enough Trust Indicators- How many times did you buy a product from an unknown website just because you saw the “VeriSign” logo? I guess, many times. You should post VeriSign, Truste, BBB logo in your website to earn the users’ trust and increase the conversion rate. You can also feature testimonials and product review in your website to make your site reliable.
8.Poor Typography- Your potential buyers may not read every paragraph in your website, but that does not mean they won’t notice inconsistent fonts. You should choose only 2 font style and use proper font sizes to make your content readable. Use large font for the headlines to grab the buyers’ attention and highlight the most important points using bullet points.
9.Limited Payment Option- If you limit the payment options, you will lose hundreds of potential customers. For instance, some of your customers may not possess a credit card and if you offer only credit card payment option, then they won’t be able to buy a product from your site. You should offer various payment options such as, internet banking, debit card, cash on delivery etc.
10.Unorganized Navigation- If your customers don’t find the products they are searching for from the menu bar, they may leave your site. You should design your website navigation process carefully and categorize the products to make your site usable. You must give a “buy now” button beside every product as well.
11.Inadequate SEO- You won’t be able to attract online traffic if your site is not SEO friendly. You can optimize your site for search engines by using relevant keywords in your site content and updating the content regularly.
12.Broken Link- Your customers will be very disappointed if they click on a product link and see “page not found” message. You should check your site for broken links before launching it.
For a successful ecommerce web design you must avoid these mistakes. Offer your potential customers an attractive and user friendly website, and they will become your loyal customers.
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